Some main reasons listed in the letter that led to the sudden termination were due to Gap not opening stores as promised, along with not releasing apparel pieces.Ī Yeezy Gap store has not opened even though the company was required to open five retail shops by July 31, 2023. It also said that the company was required to sell 40% of the Yeezy Gap merch in stores during the latter part of 2021. The post he uploaded to his 17.2 million followers on Instagram came after his attorney sent a letter to the famous retailer announcing the termination of its partnership with Kanye, reported the Wall Street Journal. The summary included a long list of footwear, apparel, and accessories that Kanye is restricted to incorporate his Yeezy trademark with, further explaining he cannot 'copy or resemble designs used for Yeezy by Adidas or Yeezy by Gap products.' The restrictions are on, 'Yeezy standalone activities under licensing and endorsement agreement with Adidas and strategic agreement with Gap.' The letter: Kanye West, 45, shared a letter on his Instagram on Sunday that contained a 'summary of restrictions' after he terminated his partnership with Gap on Thursday Performer is also looking at selling rights to his catalogīy Jacqueline Lindenberg and Sarah Sotoodeh and Janon Fisher and Adam S.The performer explained to Bloomberg in an interview that he had intentions to pursue his fashion line 'alone'.The formal letter listed a number of items that Kanye cannot incorporate his Yeezy trademark with.Social media users and followers shared their support for the Grammy winner.
Rapper said, 'It’s War we deaded gap now it’s Adidas time'.
He took shots at Adidas exec Torben Schumacher, claiming he stole his designs.West on Monday asked 'Who are the real decision makers at Adidas?'.'It’s War': Kanye West continues to knock Adidas amid ongoing business battle and claims exec 'stole my designs' for Balenciaga collab
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